About Us

Our Management Team

David Ellicott - Strategy Wealth

David Ellicott

Independent Financial Adviser
Managing Director

I have worked in Financial Services since 2014, following successful careers in the automotive and marine industries. I previously worked at Stockdale & Co but have always wanted to run my own business. When the opportunity arose to start my own firm in 2023, I started work on building a client focused, technology led, Financial Planning firm, with the purpose of remaining truly Independent and delivering great client service. 


Outside of work, I have a busy family life, with my Wife, 3 Sons and 2 dogs. I am also proud to volunteer as a Special Constable with Devon & Cornwall Police. 

Ian Rowan - Strategy Wealth

Ian Rowan

Trainee Financial Adviser
Operations Director

My background is in sales, management and operations within the automotive industry. My last role was Group General Manager for one of the largest multi-franchise dealers in Devon & Cornwall. I have always had a keen interest in Financial Services and spent time as a Business Manager dealing with Credit Finance and Insurance. 


Recently I passed my certificate in Mortgage Advice and now hold the Cert CII (MP) designation.  With more exams booked for this year I look forward to adding to my qualifications.  I am here to support clients throughout their time with Strategy Wealth whilst ensuring the smooth running of the office. 


I am married and spend a lot of my free time taking my son to his various football fixtures, which I combine with being a volunteer coach and accredited FA referee.

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall

What's in a logo?

The Plant - To symbolise the growth of your Wealth
The Rook - To symbolise the protection of your Wealth

Of course, the Rook is also a key piece in chess, which is all about Strategy!

Our Process

We are flexible in our approach, but as a guide, this is our normal advice process. Meetings are generally conducted in person, either at your home, or at our offices. Alternatively we can use video calling with screen sharing, or simply talk over the phone. 

If you would like a friend or family member to be present during any step of the process, please let us know. Telephone and video calls may be recorded for compliance, training and record keeping purposes. 

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall

Introductory Call 

This first conversation will give us an opportunity to find out more about each other and ensure that we are a good fit. We will ask you briefly about your financial situation and what your objectives and aspirations are. 


There is no charge for this call and the Discovery Meeting is also at our cost. 

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall

Discovery Meeting

During this meeting we will ask you a lot of in-depth questions about your finances and life in general. This is an opportunity to build the foundations for a comprehensive financial plan and to identify your key requirements. We will also explain how we work, who regulates us and how we charge for our services. 


If you then decide to engage our services, we will provide you with a personal client agreement to sign and return. 

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall

Research & Analysis

We will analyse the details from our meeting & prepare our personalised recommendations using specialist software and independent 'whole of market' research tools. Our written recommendations may be for 'advice only' solutions or result in a particular provider and product being recommended. 


There may be the need to further discussions or meetings during this stage to clarify points or gather additional information.

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall

Presentation Meeting

Here we will explain our recommendations to you and demonstrate how they will meet your needs and objectives. This is a great opportunity for you to ask any questions as it's very important that you fully understand our recommendations. 


This meeting can be in person or remotely, at your convenience.


Any agreed fees will become payable at this stage.

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall


Once you have given us the authority to proceed, if our recommendation includes setting up a financial product, we will process any applications, arrange transfers etc and keep you informed as these progress.


Timescales for product applications and transfers can vary between providers, but we will use our experience and efficiencies to ensure these are completed in a timely manner.

Strategy Wealth - IFA Bodmin, IFA St Austell, IFA Cornwall

Monitor & Review

Our ongoing review service will ensure your financial plan remains on track and that your investments remain suitable. All clients who opt for our ongoing service will receive at least an annual review meeting, and we are of course available between meetings should you have any queries.


We believe good communication is key and we hope you will build relationships with all our staff who are here to support you. 

Company Values

Honesty & Integrity

We will always be honest with you, explaining the advantages and disadvantages of our recommendations. 

We will always act ethically and in your best interests. If we make a mistake, we will tell you, and put it right. 


Personal Service

We are invested in our relationship with you. We value the trust you put in us and aim to provide you with our best possible service, taking into account your individual needs.



We strive for the best outcomes. We are highly qualified and experienced. We are always learning and building knowledge.


Client Focused

We put you at the centre of everything we do and at the heart of every decision. Without our clients we are nothing.


Dynamic & Innovative

We react to changing conditions. We are focused yet flexible. We explore new solutions and integrate technology.


Find out what our clients say......

Strategy Wealth Logo

Strategy Wealth Uk Ltd is an Appointed Representative of ValidPath Limited which is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 197107. Strategy Wealth is a trading name of Strategy Wealth Uk Ltd which is registered in England and Wales no. 14838686. Registered office 45 Tanwood View, Bodmin, Cornwall, PL31 2PN. Directors: David Ellicott & Michael Rowan.

The information and guidance provided within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK.

© Copyright 2023. All rights reserved. Privacy Policy

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details and accept the service to view the translations.